The right lash depends on your eye shape and really what you are looking for. If you want ease then I would recommend going for the strip lash as opposed to the individual one. At the bottom of this post is a video from Brazilian Blogger Camila Coelho about how to choose the right lash and some of her favs. I also added 2 videos from Huda Kattan (@hudabeauty) on how to apply individual lashes and a really quick way to attach strip lashes (beware, she is promoting her own brand so don't let it affect your buying decision). Personally, the best advice I received about wearing falsies were to understand the shape of your own eye and not to be afraid....keep practising.
Some of my fav eyelash brands are MAC, Ardell (love them!) and Sephora. I've heard great things about E.l.f and Shu Uemura as well.
To be honest I'm always weary when purchasing a brand promoted by a blogger; nevertheless, their own brand! In my past life I was a fashion blogger (actually TRIED to be a fashion blogger) so, I know there are many companies and websites out there that will entice you to promote their products and use bloggers to market their brand. I do feel bloggers are absolutely amazing at promoting their brand even though the quality of the product could be awful...it's their job after all. So, if you are interested in any of the blogger brands listed below, just do your research and maybe buy 1 pair instead of 20 so you can try them out. Most eyelashes are sold with a glue but some come separately and most are re-usable as long as you take care of them.
From what I can tell the 2 most popular brands are Huda Beauty and Tamanna Roashan; which are currently sold out!