Sephora is testing out the product right now in select markets and will be rolling this out to more cities in the US by 2016...I'm hoping they introduce this in Canada too! According to racked.com "It's a $10-a-month box loaded with Sephora samples and extras including Spotify playlists, as well as "Play! Pass" coupons for in-store activations like one-on-one tutorials for the products in that month’s box."
Each one of the boxes will include a "Play! Book" that will provide application tips and will contain codes to scan via mobile for additional content. Sephora will also host "Play! Dates" in store for addtional fun.
"Here's a look at the samples in the very first Sephora subscription box: Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty Highlighter eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and bumble Hairdresser’s Invisible Oil, and Glamglow Supercleanse facial cleanser. Sephora will throw in some bonus samples too for each box, starting with fragrance samples in September." Racked.com
2016 cannot come soon enough!